The Value of 3D Rendering in Display Merchandising  Effective merchandising displays attract customers to engage with a product and, if done correctly, ultimately buy that product. Today's technology enables the development of accurate 3D renderings to fully take advantage of visual merchandising opportunities. Sales can be maximized when floor and shelf space is optimized. Additionally, the point-of-sale presence of the product can be leveraged in each store location.  A 3D rendering means there is no longer a need to endure the cost of creating multiple physical units of a merchandising solution. Rather, 3D visual merchandising planning is a cost effective, time saving approach that provides companies with an accurate and precise view of how to maximize space and drive product sales, before the test unit is produce.  With 3D renderings, any potential issues can be addressed to avoid costly or time-consuming mistakes when the display is developed or when it is set up in store. Companies know every detail of the display in advance, from the placement of each pane  To ensure consistency of promotion across stores, 3D renderings can generate new store plans, give branded visual guidelines, and provide safety details. Modifications needed due to earthquake or fire codes or other geographic considerations can also be easily accommodated.  The images created through this simplified approach look as realistic as photographs, making it easy to envision the solution. The approval process can be streamlined and the realistic images can be used in marketing materials such as product catalogs. Before the product is even in stores, the images can be used to train sales representatives and can be shared with dealers to showcase how the display will effectively maximize sales.  In creating a 3D rendering, each part is drawn in a two-dimensional plane and then fit together digitally to create a 3D model. Every hole and part is lined up, parts are color-coded and detailed instructions for assembling the display are created. By placing the display in perspective, it is easy to visualize exactly how it will fit in the area allotted and what it will look like within that space.
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