It Pays to Plan Your Spring With holiday displays packed away, retailers are well underway planning for spring displays. Popular items for spring include short-run seasonal home and garden products, such as rugs and umbrellas, or heavier, awkward-shaped products that need support, such as artificial turf and bed frames. Pallet merchandisers are perfect for these products, and are most effective when the display is designed to make it easy to encourage the customer to purchase.  Materials and Merchandise Matters The standard size pallet is 40 x 48-inch, though E2 Merchandizing makes tens of thousands pallets each year in whatever size fits the product need. Roadshow versions can also be created for seasonal promotions. Displays from E2 Merchandising are not corrugated, but rather are constructed of metal tubing to provide support and durability for many types of products. Materials are selected based on engineering safety, size requirements and forklift capacity at the retailer. When the promotion is complete the pallet can be reused or the materials recycled. When designing our pallet merchandisers, we understand when the pallet needs to be treated and which direction it should be placed to maximize sales. Because of the way the pallets are constructed and designed, the final display can be preloaded with the merchandise at the warehouse. The pallet then ships directly to the retailer where a hand-lift can be used to place the pallet in high-traffic areas as an end cap or promotional display. By matching the retailer's footprint requirements, all that needs to be done upon delivery is remove the shrink-wrap and the product is ready to display. No assembly or manpower is required at the retail level, saving staff time and ensuring consistency among the displays at each store location. Learn more about E2 Merchandising's pallet merchandiser solutions on our website. Let us help you navigate the pallet merchandising process to successfully deploy your products by contacting Michelle Heywood at mheywood@E2merch.com or   |
